Is Instagram considering making its blue tick verification process paid?

Buylike Manager
20 June 2023
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Instagram verification

The source code of Instagram includes the phrase "paid blue badge," suggesting that the platform, like Twitter, is exploring the possibility of monetizing the blue tick.

Recent updates to Instagram's source code suggest that the company may require payment for users to receive the coveted blue tick verification badge. Elon Musk previously implemented a similar system in the new version of Twitter.

The source code also references a new subscription service along with the "paid blue badge" phrase. Alessandro Paluzzi, who has previously uncovered new Instagram features, revealed that these codes have been found in the latest version of the Facebook app as well, indicating that the paid blue tick system could be implemented on both platforms.

Paluzzi also discovered references to a completely new subscription service during an interview with TechCrunch. However, at present, the code is the only reference to paid blue ticks on Instagram and there is no mention of it within the app.

Currently, only important people, such as celebrities, brands, and global organizations, are granted the blue tick verification badge on Instagram. Everyday users and content creators who have not gained significant popularity are also keen to receive the blue tick.

The lack of transparency surrounding the blue tick has created a black market, with last year's research report indicating that some users pay thousands of dollars to acquire a blue tick on their accounts.

Following the acquisition of Twitter, Elon Musk transformed the social network's subscription service, with users now able to purchase a blue tick through the new Twitter Blue service.

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